How do you create a visual language and identity for a business that has a range of products, aesthetic appeals and branches that need to be distinguished yet unified? Gouna’s engagement with Roo Studio is about creating a functional visual language that meets multiple needs at once.

How do you design a premium brand that can become an influential player in the market among well-established luxury brands? Roo’s collaboration with Lya is about creating a powerful story that can be heard above the voices of others operating within the luxury skincare market.